Budweiser unveils its World Cup campaign
20 February, 2014
Budweiser, the American beer brand, has unveiled its ‘Rise As One’ global advertising campaign for the forthcoming FIFA World Cup in Brazil.
Budweiser extends FIFA sponsorship
25 October, 2011
Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
